Small conferences are particularly profitable due to mispriced injuries and his profiling of exploitable coaching tendencies. Ralph finds more big bets in the college versions of football and basketball, but his handicapping approach also uncovers selective winners in the professional leagues. Ralph Michaels has a math mind, steadily searching for a value in the numbers in addition to matchup edges, situational advantages, and hidden gems of information. Content displaying expertise so elite that Ralph was invited into college football's most exclusive club: Heisman Trophy Voter Over the next dozen years as General Manager of Phil Steele Publications and lead handicapper of Northcoast Sports, Ralph managed the creation of some of the most popular sports betting content ever, including Phil Steele's College Football Preview Magazine and Northcoast's Power Sweep Newsletter. Ralph's personal following grew fast, allowing him to strike out on his own as the founder of California Sports. Starting in the industry as a key member of Phil Steele's early team, which expanded Northcoast Sports during the mid-90s. Ralph was raised in the home of handicappers in Cleveland, Ohio.
